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We bring more than just capital.

Purpose & Vision
As proven Founders & Operators, we acquire UK and EU consumer brands to accelerate their growth in the US.


We leverage our platform for speed, efficiency, and accelerated growth to build the first premier Founder-led & Operator-focused better-for-you CPG HoldCo across the UK, Europe and US.

Our purpose

Our Vision

To positively impact the lives of as many individuals and families as possible, by providing healthier food and beverage options that are better for the body, mind and planet.

Our Mission

To acquire and grow a portfolio of outstanding, “better-for-you” food & beverage brands, and dominate the category in the UK, Europe and US.

Our Plan

To acquire UK & European consumer brands to accelerate their growth in the US, fueled by data-driven decisions, D2C marketing and a shared infrastructure for speed & efficiency.

The only Founder & Operator-led growth equity HoldCo in the Better-For-You CPG Industry.

Investment thesis

We seek majority or 100% control of promising, disruptive, better-for-you, UK and European companies to accelerate their growth in the US.

Domain expertise

We accelerate growth by providing access to new distribution through our US partners, strong D2C background and shared tech + performance media expertise.

Stronger alignment

Our model of shared services, capital and operator–led expertise, generates data-driven consumer insights, regional expertise for speed & scale and greater efficiencies and return to shareholders.

Our Roadmap
We find good companies & make them great.

We identify proven better-for-you UK and European consumer brands, that will extend to the US.


We acquire brands only at compelling valuations.


We scale businesses by providing access to new regions, channels, shared tech, talent and capital.


We fuel growth through data-driven insights, performance marketing + innovation.


We consolidate where we find operational synergies and efficiencies between assets.

Our roadmap
Investment Criteria

Target enterprise value

$25 million+

Proven traction

On-trend brands with underdeveloped runway

Investment types

Growth equity

Brand relevance

Products able to extend to the US, across multiple channels

Values alignment

Better-for-you, more sustainable brands making an impact

Under-penetrated D2C

Across Amazon, Shopify and social

What we look for
Industry Macro Trends
We make on-trend, culturally relevant investments.
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The global market for Health and Wellness Foods is projected to reach $1 Trillion by 2026, growing at a CAGR of 4.8%.


Both the global plant-based and free-from markets are expected to grow at CAGR of 13% and 7.7%, respectively through 2026, contributing in great part to the projected total global Health and Wellness Foods market.


Post-Covid online health and wellness purchases have a projected CAGR of 25% from 2019-2024 and will grow by approx. 50% in both the UK and US post-Covid versus pre-Covid. 

Our team is comprised of global experts, thought leaders, industry veterans and Founders who are collectively responsible for creating over $8 billion in shareholder value.

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