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Meet Our Team
Our team is comprised of global experts, thought leaders, industry veterans and Founders who are collectively responsible for creating over $8 billion in shareholder value.
Core Team
Robert Jakobi

Robert Jakobi

CEO & Founder

A serial food entrepreneur and member of the 2015 Forbes 30-under-30 list, Robert is the former CEO/Co-owner of itsu [grocery], Metcalfe’s skinny and Metcalfe’s Food Company. He has launched, grown and sold four consumer products companies.

Michael Kelly

Michael Kelly

Founding Partner

An accomplished C-Suite global business leader, Michael is the former Global Chief Innovation Officer & CMO of Fortune 500 HoldCo, PVH, where he oversaw more than 20+ brands across wholesale, retail, ecomm, and licensing.

Alexandre Casin

Alexandre Casin

Founding Partner

Founder of Nendo Labs Limited. Director of Magnum Opus Acquisition Limited. Founding Partner, The Brandtech Group. Co-founder/Director of MacroAdvance JSC. Prior, Alex was a Managing Director at Bank of America, and an Executive Director at UBS Investment Bank.

Louise Todd

Louise Todd

Operations

An experienced operator in both the UK and US. Louise is the former CEO of BOU, COO of Hippeas brand and Head of Supply chain at Metcalfe’s Food Company, having previously held supply chain roles at Nestle.

Cameron Kelly

Cameron Kelly

Marketing & Media

Cam is an experienced brand marketer helping to transform brands through creative, PR, mar-tech, media-tech, performance marketing, and analytics across PepsiCo, SC Johnson, The Dallas Cowboys, Toyota, YUM! and Reebok.

Advisors
Plácido Arango

Plácido Arango

Limited Partner

Experienced food entrepreneur and one of the most well-known businessmen in Spain, Plácido is the former CEO of Grupo Vips from 1997 to 2010 which included a partnership with Starbucks in France, Portugal and Spain.

Jacob Green

Jacob Green

Product Development

An entrepreneur and visionary having launched several successful UK businesses over the past 6 years. Jacob is the Co-Founder and creative director of Misfits Health and Hylo Athletics.

Michael Shaffer

Michael Shaffer

Finance & Operations

Michael is the former Global CFO & COO of PVH, one of the world’s largest global apparel holding companies, owning and operating Calvin Klein, Tommy Hilfiger, and licensing other iconic brands with over $7 billion in 2020 revenue.

Stephen Allan

Stephen Allan

Growth & Strategy

Stephen joins webloom as one of the world's top advertising executives. The former Worldwide Chairman and CEO of MediaCom, leading a top four global media network to become the first billion-pound agency.

Gerard Loughran

Gerard Loughran

Growth & Strategy

An accomplished retail operator, Gerard is the former CEO of itsu and Pret A Manger USA from 2006 to 2009 where he took the business from 10 to 50 locations.

Dan Morad

Dan Morad

Distribution & Sales

Dan is the leading sales broker in the US and Founder of CMG, a consulting firm that helps accelerate the growth of innovative consumer brands. Current clients include OYWN, OLIPOP, Harmless Harvest and Yooga.

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